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      Whew..and that's a wrap for the International Makeup Artist Trade Show: LA 2011!

      At the crack of dawn, Saturday June 25, Day 1 of IMATS begins!  Everyone from the crowd and the exhibitors were anxious and excited for the first day to begin. We heard the line was streched out as attendees lined up early to get their first look at all IMATS Los Angeles has to offer. The 2nd day on sunday was just as great! Saw some faces from the day before but many more new. One word sums it all up - Wow! What an amazing turnout for both days. Our booth was swamped, and got us working from start to finish - super busy! It was very exciting to see many bloggers/youtube people come swing by to say hi! We can't wait for next year!

      IMATS Los Angeles 2011 - How to find 2nd Love?

      Good Evening All! Many of you are curious where our booth will be at IMATS 2011 Los Angeles this year. For the coming event (June 25th and June 26th), 2nd Love will be located at booth #707 in the Beauty-Treats section. Be sure to swing by to say hi to our friendly staff. We’ll be more than happy to help you choose that perfect color combination. As of 6/20/2011, Saturday tickets have officially sold out! If you’re on the fence about going, please purchase your Sunday tickets now before they are all gone as well. There’s only one IMATS LA, be a part of the largest make-up convention in the world. Visit for more information!